Wednesday, August 7, 2013

Is Your Company LinkedIn?

From American Express to Social Media Examiner to Eventbrite, more than 3 million companies have created company pages to connect with over 225 million professionals on LinkedIn.

 

Why Add a Company Page?

  • Increase online searchability and web traffic
  • Build upon company brand and web presence
  • Generate new leads and attract talent by making more connections 

Tips to Improve Your Company Page:

  1. Cultivate recommendations and add customer testimonials in the 'Products & Services' section to establish credibility
  2. Expand your social network by connecting with all employees, increasing number of connections, and growing your follower base
  3. Bring your profile to life with product & service photos to add character, show your company personality, and hyperlink the images to landing pages or specific areas of your website
  4. Create consistent, accurate content about your products & services and what you have to offer
  5. Share updates often; create authentic, interesting and relevant content for your followers - including job offers
LinkedIn has transformed beyond a talent recruitment network. It is not only a powerful search tool, but it also serves as a platform that combines content, influence and social engagement.



Is your company page up to par? Need help with enhancements or set-up? Contact Megan to discuss.

No comments:

Post a Comment