Summer is here and wedding season is in full bloom. Did you know that June is the most popular month for weddings? $72 billion per year is spent on weddings and the average wedding budget is $20,000. How much of that budget is spent on invitations and printing?
Some experts say that between 5-10% of the overall wedding budget is to be spent on invitations and related stationary expenses. The Bridal Association of America estimates that couples on average spend$659 on wedding invitations and reply cards for the big day. Of course many bride and grooms spend much more and also many spend less.
Does the adrenaline rush of working on a tight deadline produce your finest creative inspiration?
Sometimes deadlines are self-induced or sometimes they can be client driven, either way, pressure is pressure. Who knows, maybe your best work is done while the clock is ticking down to zero? Or are you more of a slow cooker, simmering ideas to perfection over several days or weeks if you can get them? Whichever way your creative personality leans, it is hard to escape the inevitable reality of deadline pressure in the commercial design world.
Everyone wants to come up first in Google or be remembered with a quick and easy URL for people to quickly type in. But often, this isn’t always the case. Allowing customers to easily find you is the most important marketing that a company can do.
Every company faces the same challenges when it comes to putting their own news out. Everyone seems to want regular news out but few get organized to achieve that goal.
Sales departments want to get a regular newsletter started, but there is internal staff member who can pull it all together. Who is going to come up with the topics, write the stories, get company or customer sign-offs, design the template and execute the distribution?
